Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor

He begins with primer-like essays on investment strategy, championing mutual funds for their inherent investment value, and then grinding each point home with a bevy of graphs, charts, entertaining anecdotes, and common sense. He repeatedly stresses time as a basic tenet for investing, listing these simple rules: "Time is your friend"; "Impulse is your enemy"; "Stay the course." And then he proceeds to blast fund managers, who have become marketers rather than managers.

The trade-off between the profits that accrue to fund shareholders and the profits that accrue to the fund management companies seems subject to no effective independent watchdog or balance wheel, despite the fact that the shareholders actually own the mutual funds.

Bogle thinks too many mutual fund investors are being scammed by professional managers of funds who reward their companies instead of their investors' portfolios. High fees, outrageous expenses, rapid turnover, unneeded "products", marketing costs -- all are used by countless mutual fund companies to inflate their bottom lines to the detriment of their investors' needs.

Several reviewers here have noted that Bogle repeats several key points throughout the book, especially the importance of keeping costs as low as possible. This is true. But important lessons need to be stressed, especially with so much evidence that the average investor still doesn't understand them. Perhaps Bogle feels it's a lesson that can't be said enough. After all, why would you pay more for less, unless you simply don't understand what is being done to you?

This book was somewhat prescient. Published near the end of the long bull market of the 1980 and 90s, "Common Sense on Mutual Funds" called out -- in its own quiet and understated way -- for reform of the mutual fund industry before it became fashionable to do so. While Bogle's book doesn't have an angry tone, its recommendations are essentially more radical than anything now being considered by New York's attorney general in his drive to reform the industry.


The Best Mutual Fund Book Written   June 16, 2001
Charles (Portland, Oregon)
26 out of 27 found this review helpful

Critics may say the book in only trying to sell index funds, a strong suit of Vanguard. Absolutely wrong! The book's real value is explaining how the mututal fund industry works and, hence, how to follow the money. The industry extracts about one per cent each year of your money in excess expense ratios and keeps it, not to mention the hidden costs of turnover and load. That adds up over a lot of money in a life time. Read the book. Understand asset allocation, return, risk, and cost. Then, you'll understand how the money works and how to pick a fund based on its expense ratio, load, and turnover.


One of the best on mutual funds   May 17, 1999
18 out of 19 found this review helpful

It took me years to finally figure out that "passive" investing in mutual funds is the absolute best way to build a retirement fund. Mr. Bogle has an intimate relationship with index funds because he, via Vanguard, blazed the path when all others doubted indexing. As a CPA and MBA and CFP to boot I have spent a fair amount of time and effort trying to "beat the market" only to learn that matching the market is the best strategy for the long haul. Had I simply invested according to his precepts I would have parlayed a lot more money with a lot less effort. It IS a hard book to read for those not used to technical terms. But "stay the course" as John would say, and you (and your money) will be amply rewarded.


Other books to consider   October 31, 2003
13 out of 13 found this review helpful

Bogle's book is a classic. It eloquently discusses mutual fund fundamentals and makes a strong argument for indexing. If this topic is important to you, try also "The Great Mutual Fund Trap", "The Intelligent Asset Allocator" (emphasis on asset allocation and indexing), and the free material at ABetterWayToInvest and ETFResources.


Essential content if you own mutual funds   June 30, 2002
T. G. Reese (Boston MA)
23 out of 26 found this review helpful

John C. Bogle founded Vanguard, the premier indexed mutual fund company. If you invest in mutual funds, especially if you invest in managed mutual funds, you must read this book. He reveals his intensely compelling case for passive management of funds (ie indexing) versus active management (ie stock-picking, market-timing, hot-manager style) funds.

Most people these days hold the bulk of their investment assets in pension funds, IRAs or 401Ks usually consisting of mutual funds, and this audience will gain significant insight from Bogle's advice. Bogle also campaigns to save the mutual fund trader from herself, relentlessly presenting the mutual fund as a buy-and-hold investment vehicle.

Those who have read a few other books on investing may find Bogle's single-mindedness and thoroughness a bit tedious. I found myself skimming for content throughout the book and especially after the first 14 chapters, finding the later material more visionary and less relevant to my investing. A good editor could probably reduce the bulk of the text by a half or two-thirds and retain the central ideas.

By the way, you can get much of this material (for example, the chapter on bond funds) from the Vanguard web site under the "Bogle Lectures." All the ideas are there - they're what the company is based on. Save a few bucks - reduce your investing costs - "costs matter" as Bogle will tell you again and again.